NZ Culture & Icons Charms

The Māori word for greenstone is pounamu. Greenstone (Jade) is highly valued by the Māori and it plays an important role in their culture. It is considered a...

The Māori word for greenstone is pounamu. Greenstone (Jade) is highly valued by the Māori and it plays an important role in their culture. It is considered a...

The flightless kiwi is an endangered New Zealand bird and the colloquial name fondly given to all New Zealanders. To be born in New Zealand and to be...

The flightless kiwi is an endangered New Zealand bird and the colloquial name fondly given to all New Zealanders. To be born in New Zealand and to be a...

The kiwi is a much loved and famously endangered New Zealand bird. It is also the name we fondly give to ourselves and the name which other countries...

Renowned as a country where there are more sheep than people, New Zealand is known all over the world for its sheep farming. Visitors travelling the length of...

This stylised fish hook represents safe travel, especially over water. It promises protection for the wearer as they explore the world, discovering new cultures, experiencing their own adventures...

Māori legend tells of a great leader Māui who bravely fished up New Zealand’s North Island (Te Ika a Māui - ‘The Fish of Māui’) using his grandmother's...

This stylised fish hook brings prosperity, good luck and fortune to the wearer. Fish were traditionally so plentiful and important to the Māori that the simple ownership of...

The twist symbolises the most special of attributes - loyalty. This distinctive charm honours those friendships or relationships that will last an eternity. The powerful curves of the...

The Manaia is a spiritual guardian, a wise provider and protector who looks over us. This charm provides direction and protection to those who wear it, surrounding our...

The Koru represents the new, unfurling silver fern frond and is widely recognised as a symbol of new life, growth, strength and peace. This charm has special significance...

This fish hook charm offers a guiding light of protection for those who we wish to see kept safe. Often worn by travellers, or those embarking on a...

The kete is a traditional Māori woven basket, used to keep treasures safe and to gather food. Woven from flax, the kete is both decorative and practical and...

The Tiki is a treasured New Zealand cultural icon. Traditionally a symbol of fertility and knowledge, the Tiki is viewed as the teacher of all things. The wearer of...

The marae is a sacred open meeting area, which is generally located in front of the ‘Whare Rūnanga’, a communal meeting house. It is the area of greatest...

When we see the New Zealand flag fly it installs a sense of pride in our country and our heritage. The Union Jack symbolises the connection with our...

An iconic symbol of New Zealand, this native fern branch often embellishes the uniform of anyone representing our country at an international level. The outline of our New...

New Zealand, this small piece of island paradise, holds a huge place in our heart. No matter where we may be in the world, the New Zealand map...

The Southern Cross shows us the way home to Aotearoa. It is a bright and sparkling constellation of stars in the shape of a cross. We notice its...

New Zealand's Māori name is Aotearoa, meaning ‘land of the long white cloud’. This charm celebrates the lush magic and stunning vistas of Aotearoa’s land, sea and sky....

The silver fern is a much treasured symbol of New Zealand, reminding Kiwis all over the world of their heritage and where home will forever be. Found in...

The mask is used to keep guard over the Māori meeting house or wharenui and protect those within. The mask challenges the enemy and shows unrelenting determination to...

This charm is representative of the guardianship, wisdom and guidance provided by our ancestors. The wearer honours the values and lessons that our ancestors have passed from generation...

Most Kiwis born before the 1990s will remember the animated TVNZ kiwi cartoon character who climbed the TV satellite at the end of each evening's broadcasting, tucking himself...

Dog is man's most loyal and loving companion, lending truth to the statement of ‘mans best friend’. At home in the back yard as the adored family pet,...

Our cute little ‘Daisy cow’ charm represents this gentle animal, that features so predominately in the green fields of Aotearoa. It may bring back fond memories of our...

The tuatara is the only survivor of an ancient group of reptiles who used to roam Gondwanaland before it split and formed Aotearoa. Now only found on protected...

New Zealand’s ‘musicians of the bush’, tui have some of the most complex and special bird songs in the world. Recognisable by a distinctive white tuft under their...

This charm celebrates New Zealand’s unique and endangered mountain parrot, the kea, considered one of the most intelligent birds in the world. Notorious for their cheeky and inquisitive...

Our cute Fantail charm celebrates one of New Zealand’s most treasured native birds. The unique and curious fantail (pīwakawaka in Māori) is respected as a symbolic messenger. Its...

This intricate charm is created from a series of delicate fern fronds, which embrace each other in a continuous spiral of new beginnings and growth. This eternal spiral...

This intricate charm is created from a series of delicate fern fronds, which embrace each other in a continuous spiral of new beginnings and growth. This eternal spiral...

'A Heart for New Zealand' Aotearoa's Heart symbolises compassion, strength, hope and unconditional love. The simple koru engraved deep into the heart connects us with new beginnings and...

Aotearoa's Heart symbolises compassion, strength, hope and unconditional love. The simple koru engraved deep into the heart connects us with new beginnings and growth, inspiring us to move...

Whānau meaning ‘extended family’ in Māori represents the strength and togetherness of our circle of family and friends. It reminds us of the importance of embracing and celebrating...

Whānau meaning ‘extended family’ in Māori represents the strength and togetherness of our circle of family and friends. It reminds us of the importance of embracing and celebrating...