NZ Culture & Icons Charms

The Māori word for greenstone is pounamu. Greenstone (Jade) is highly valued by the Māori and it plays an important role in their culture. It is considered a...

The Māori word for greenstone is pounamu. Greenstone (Jade) is highly valued by the Māori and it plays an important role in their culture. It is considered a...

The flightless kiwi is an endangered New Zealand bird and the colloquial name fondly given to all New Zealanders. To be born in New Zealand and to be...

The flightless kiwi is an endangered New Zealand bird and the colloquial name fondly given to all New Zealanders. To be born in New Zealand and to be a...

The kiwi is a much loved and famously endangered New Zealand bird. It is also the name we fondly give to ourselves and the name which other countries...

Renowned as a country where there are more sheep than people, New Zealand is known all over the world for its sheep farming. Visitors travelling the length of...

This stylised fish hook represents safe travel, especially over water. It promises protection for the wearer as they explore the world, discovering new cultures, experiencing their own adventures...

Māori legend tells of a great leader Māui who bravely fished up New Zealand’s North Island (Te Ika a Māui - ‘The Fish of Māui’) using his grandmother's...

The twist symbolises the most special of attributes - loyalty. This distinctive charm honours those friendships or relationships that will last an eternity. The powerful curves of the...

The Manaia is a spiritual guardian, a wise provider and protector who looks over us. This charm provides direction and protection to those who wear it, surrounding our...

The Koru represents the new, unfurling silver fern frond and is widely recognised as a symbol of new life, growth, strength and peace. This charm has special significance...

This fish hook charm offers a guiding light of protection for those who we wish to see kept safe. Often worn by travellers, or those embarking on a...

The kete is a traditional Māori woven basket, used to keep treasures safe and to gather food. Woven from flax, the kete is both decorative and practical and...

The marae is a sacred open meeting area, which is generally located in front of the ‘Whare Rūnanga’, a communal meeting house. It is the area of greatest...

When we see the New Zealand flag fly it installs a sense of pride in our country and our heritage. The Union Jack symbolises the connection with our...

An iconic symbol of New Zealand, this native fern branch often embellishes the uniform of anyone representing our country at an international level. The outline of our New...

New Zealand, this small piece of island paradise, holds a huge place in our heart. No matter where we may be in the world, the New Zealand map...

The Southern Cross shows us the way home. It is a bright and sparkling constellation of stars in the shape of a cross. We notice its absence when...

The silver fern is a much treasured symbol of New Zealand, reminding Kiwis all over the world of their heritage and where home will forever be. Found in...

The mask is used to keep guard over the Māori meeting house or wharenui and protect those within. The mask challenges the enemy and shows unrelenting determination to...

Most Kiwis born before the 1990s will remember the animated TVNZ kiwi cartoon character who climbed the TV satellite at the end of each evening's broadcasting, tucking himself...

The dog is man's most loyal and loving companion, lending truth to the statement of ‘man's best friend’. At home in the back yard as the adored family pet,...

The kina is a sea urchin found widely along New Zealand coastlines. Traditional and popular kaimoana (seafood), the kina has a smooth, buttery roe hidden inside its hard...

Our cute little ‘Daisy cow’ charm represents this gentle animal, that features so predominately in the green fields of Aotearoa. It may bring back fond memories of our...

The tuatara is the only survivor of an ancient group of reptiles who used to roam Gondwanaland before it split and formed Aotearoa. Now only found on protected...

New Zealand’s ‘musicians of the bush’, tui have some of the most complex and special bird songs in the world. Recognisable by a distinctive white tuft under their...

Our cute Fantail charm celebrates one of New Zealand’s most treasured native birds. The unique and curious fantail (pīwakawaka in Māori) is respected as a symbolic messenger. Its...

Our cute Fantail charm celebrates one of New Zealand’s most treasured native birds. The unique and curious fantail (pīwakawaka in Māori) is respected as a symbolic messenger. Its...

This intricate charm is created from a series of delicate fern fronds, which embrace each other in a continuous spiral of new beginnings and growth. This eternal spiral...

This intricate charm is created from a series of delicate fern fronds, which embrace each other in a continuous spiral of new beginnings and growth. This eternal spiral...

'A Heart for New Zealand' Aotearoa's Heart symbolises compassion, strength, hope and unconditional love. The simple koru engraved deep into the heart connects us with new beginnings and...

Aotearoa's Heart symbolises compassion, strength, hope and unconditional love. The simple koru engraved deep into the heart connects us with new beginnings and growth, inspiring us to move...

Whānau meaning ‘extended family’ in Māori represents the strength and togetherness of our circle of family and friends. It reminds us of the importance of embracing and celebrating...

Whānau meaning ‘extended family’ in Māori represents the strength and togetherness of our circle of family and friends. It reminds us of the importance of embracing and celebrating...

There is no bond as pure and strong as the love we have for our children. This beautiful charm pays tribute to all guardians, celebrating the endless, selfless...

This cute little coffee cup charm symbolises much more than just a lovely hot drink. It’s all about catching up with friends and family for a leisurely chat,...

A traditional New Zealand dessert, the popular ‘pav’ dates back to the 1920s when it was lovingly first created. Since then this dish has become a ‘must have’...

Kiwis love to cook and the Edmonds cook book is a national icon. Whether you’re an accomplished cook or just starting out, this renowned recipe book is a...

Rugby is a sport that inspires many of our children, in the hope that they may grow up to be like their heroes, both past and present. Gratitude...

Across the country on a Saturday morning, thousands of New Zealanders are involved in this highly competitive sport. The inspirational Silver Ferns, our national netball team, is considered...

Mountain biking creates a sense of freedom and a rush of adrenalin as we ride through the native bush and back road tracks of New Zealand. It gives...