The Evolve Story

Our New Zealand story

Designed here in Aotearoa New Zealand, Evolve jewellery celebrates the people, places and memories we carry with us. Every piece has a special meaning, connecting you with what you treasure.

Meaning in every piece

New Zealand’s natural landscapes, culture and shared experiences sit at the heart of Evolve. Each design carries a special meaning, creating a personal connection that can be worn, gifted and treasured.

Evolve jewellery is handcrafted to the highest standards using premium materials, including solid sterling silver, solid 9ct gold, Murano glass, genuine New Zealand pounamu and pāua. Gemstones are handset with care, while enamel and gold vermeil add colour and detail to each design.

Evolve charms are designed to fit both Evolve bracelets and bracelets from most major charm brands, making it easy to add new meaning to an existing collection.

Choose a piece to celebrate someone special, remember a favourite place or mark a meaningful experience.

Our koru inspiration

A remarkable rock found while kayaking the Mohaka River became the inspiration for the Evolve logo. Embedded within its ancient surface are two fossils shaped like koru, nestled together within a circle.The twin koru symbolise continuous growth and the way life’s experiences shape us. It is a fitting symbol for jewellery created to hold memories and carry them through life.

Where it began

Created in 2008, Evolve began in a small New Zealand farm cottage with a vision to create quality jewellery inspired by this special place we call home.

From these humble beginnings, Evolve has grown into a much-loved brand, treasured by people throughout New Zealand and around the world. Today, Evolve is proudly Kiwi-operated from Tauranga, continuing the same commitment to meaningful design, quality craftsmanship and connection to New Zealand.