The Evolve Story

 Evolve brings beautifully crafted New Zealand jewellery, with meaning and soul, to customers across the globe.

Picture: The Evolve rock, found whilst kayaking the Mohaka river, inspired our koru logo.

About the Evolve brand...

Handcrafted to the highest standards, Evolve jewellery is created using premium materials such as solid sterling silver, solid 9ct gold, Murano glass, genuine New Zealand Greenstone, and Pāua. Our natural and man-made gemstones are handset with care, while enamel and gold vermeil accents add vibrancy to each meaningful design. Evolve charms are designed to fit Evolve and Pandora bracelets, making them the perfect complement to any collection.

The iconic Evolve koru logo was inspired by a special rock found while kayaking the Mohaka River. This ancient treasure, with its striking twin koru-shaped fossils embedded in its prehistoric surface, symbolises continuous growth and the journey of life—perfectly embodying the essence of Evolve.

Evolve’s story began with Kiwi entrepreneurs Louise and Tim Laing, whose passion for design and craftsmanship led them to create a jewellery collection celebrating the beauty of New Zealand. What started in a small farm cottage has grown into a beloved brand, cherished by customers around the world. In 2025, after 19 years at the helm, Louise and Tim proudly entrusted Evolve to new owners, supported by the dedicated Evolve team. With their commitment to preserving Evolve’s vision, quality, and deep connection to New Zealand, the brand continues to inspire for generations to come.

Celebrate your favourite New Zealand memories with Evolve Inspired Jewellery.