Our New Zealand Culture Icons collection celebrates the heart and heritage of Aotearoa - from its treasured native wildlife to the landscapes and symbols that connect us all. Loved by locals and visitors alike, these charms capture the stories, spirit, and beauty that make New Zealand truly unique.
Each design in this collection represents an element of our culture, history, or natural world - from the iconic Silver Fern, a symbol of national pride, to the beloved Kiwi Bird, admired for its strength and resilience. The Pōhutukawa Tree, often called New Zealand’s Christmas tree, honours the beauty and endurance of our native flora, blooming with bright red flowers each summer along our coastlines.
Every charm is thoughtfully crafted in sterling silver or authentic New Zealand greenstone (pounamu), chosen for its natural beauty and deep cultural significance. No two pieces of pounamu are ever the same - each carries its own character and connection to the land, making every design a one-of-a-kind keepsake.
Beyond their craftsmanship, these charms hold meaning that runs deeper than design. They reflect the values, stories, and identity of Aotearoa - symbols that honour who we are and where we come from. Whether you’re celebrating your roots, carrying memories of home, or simply inspired by the beauty of this land, our New Zealand culture-inspired charms are a lasting way to keep that connection close.
Discover the full New Zealand Culture Icons collection and find a piece that reflects your connection to Aotearoa.